Hi there! I’m Pritha Saha— a digital product designer based out of Bengaluru, India.

With 6 years of experience crafting user-centric experiences & delightful 0-to-1 digital products in fintech, gaming, & ed-tech spaces, I'm passionate about creating designs that scale, are accessible, & make a real impact.

From simplifying financial workflows at Tata Consultancy Services to designing 20+ features for 90 million gamers at Mobile Premier League, I'm now shaping immersive learning with XR at InspiritVR, I've tackled complex problems with intuitive design.

I hold a Master’s Degree from the National Institute of Design, Ahmedabad.
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Whether working directly with clients or in collaboration with design teams and studios, I bring a versatile approach to each project. Here are some companies I’ve partnered with!
EXPERIENCE

Senior Product Designer

InspiritVR

Handling product and content for a carefully curated, comprehensive and immersive ecosystem of educational XR experiences for K-12 STEM and Career content.
OCT 2023 - Present

Senior Product Designer I

Mobile Premiere League

Ludo - SDK revamp for Google Playstore and successfully increased the conversation rate by 20% of F2P users to MPL Pro players.

MPL Wrap -Launched this event which improved the engagement of the players by 11%, bumping the referrals by 8% through this entry point and another 3% increase in overall referrals during this experiment.
jan 2023 - sept 2023

Product Designer II

Leaguer Support - Led support experience to a 40% reduction in tickets for casual games and a 33% reduction in tickets for card games by improving the players' journey with automation of key flows like withdrawals, deposits, tickets and rewards.
jan 2022 - DEC 2022

User Experience Designer

Tata Consultancy Services

User experience design for a premium pan-African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries. Worked specifically for their SQ (Savings Quote), IQ (Income Quote), IA (Income Application) & SRI (Solution Recommendation Income) modules.
May 2019 - Dec 2021
FAQs
01
Where are you based out of?
Pritha is based out of Bengaluru, India. It's a fantastic city to be a designer in, with a thriving tech scene and a real focus on innovation.
02
What do you specialise in?
Pritha specializes in user experience design with a focus on gamification, turning delightful experiences into tangible financial outcomes. Here are some insights into her focus areas-

Information Architecture: Organizing content intuitively so users can easily find what they need.

User-Centered Design: Tailoring the experience based on specific user needs and behaviors.

‍Gamified Interactions: Incorporating rewards, challenges, & progression systems that encourage users to return and interact more deeply.

‍Real-Time Feedback: Providing immediate responses to user actions, whether through, micro-interactions, or visual cues, to keep users informed and engaged.

User Retention & Loyalty: Gamification boosts engagement, reducing churn and increasing customer lifetime value (CLV).

‍Higher Conversions: Intuitive, enjoyable designs drive product adoption and improve conversion rates.

‍Business Alignment: Seamless, engaging interactions balance user delight with monetization opportunities.
03
Do you take project-based work for new startups?
Yes! Pritha helps startups build strong design foundations with user-centered interfaces and a clear visual identity—crafting products that are as functional as they are beautiful. I’ve found that early-stage design work for startups thrives when the focus is on three key things:
‍
- Understanding the Problem Space: This involves diving deep into your user base and mapping out clear user journeys. It’s all about uncovering the ‘why’ behind the product idea.
‍
-Prioritizing MVP Features: For startups, it’s crucial to focus on the most impactful features for the Minimum Viable Product. This ensures we deliver value early while leaving room for iteration.

-Building Scalable Systems: While speed is essential, setting up scalable design systems and clear workflows ensures the product can grow without hitting bottlenecks.
04
Your favourite Game?
Overcooked 2!

It 'a masterclass in experience design & gamification.

Cooperative Chaos: It's a frantic and hilarious co-op experience. Working with (or against!) friends to navigate kitchens, prepare dishes, and avoid disaster can be a ton of fun, especially for people who enjoy social gaming.

Challenge and Progression: Overcooked 2 offers a steady increase in difficulty as you progress through levels. Mastering the mechanics and completing increasingly complex kitchens can be very rewarding.

Over-the-top Action: The game throws a lot of wacky situations and ingredients your way, from fires and earthquakes to throwing rats into pot washers. This chaotic energy can be a lot of fun for players who enjoy a bit of absurdity.

“Pritha is a valuable contributor to any Product Design team that she is a part of. She is someone who truly takes a holistic view of customer experience and is consistent with her efforts on the same be it the day-to-day grind or participation in design workshops and discovery sessions. ”

Rachit Rastogi

Senior Vice President - Product Design at MPL

“I had pleasure working with Pritha at our previous organization. She is extremely hard working and creative person. She has ability to learn new process and things faster. No matter how hard a design problem is she always comes up with a great solution with practical application. she will be an asset to any team.”

Artika Gaur

User Experience Designer at SAP

“If not for her, I wouldn't have understood the true meaning of collaboration. Her vocal advocacy for our projects has been invaluable, showcasing her unwavering commitment and passion for the projects we undertook as the Customer Excellence Team”

Ananya Nandan

Product Manager at Paytm

" One of Pritha's standout qualities is her meticulous approach to ensuring that the user interface aligns seamlessly with the technical and product requirements. Her dedication to maintaining the same level of quality during the production phase demonstrates her

Rinku K

" I have worked with her in the Card Games vertical where she has adeptly managed end-to-end responsibilities, starting from comprehending the problems presented by the Product Management team, assisting developers with their requirements, and conducting design quality assurance during each release. "

Moutrisha Das

Product Designer at Coforge

"Her creativity and knack for generating innovative ideas greatly impacted our projects. Never to hesitate voicing her opinions and suggestions, I will alway be thankful for her contributions to improving our games and developing well received platform features."

K V Ketan

Head of Design at MPL

" I have worked with Pritha in several projects. She was also instrumental in contributing to Product management and Design teams processes. Stuff like User story sessions, Discover sessions, Customer sessions and Validations which bring method to madness of product building. " lorem ipsum doler sit

Dibyashri Dhal

" Pritha maintains the strength of product design, while staying on schedule. I worked with her for various product designs and every time found her exceeding the mark. Pritha looks at product requirements in depth and on more than one occasion brought up valid points to the product and design teams. "

Avinash Tripathi

Vice President of Product at Bazzi games

" Pritha is one of the best I have managed so far. She was independent, collaborative, and exceptional in what she does.Follows process, takes feedback and open to feedback and iterate. would recommend any day. "

Ajay K

Principal Product Designer at Threado

Meet my

Team

Pritha Saha

CEO- Champion Emoji Officer

Jim Jam

CTO - Chief Treats Officer

Pratik Dey

IT Guy