FAQs
01
Where are you based out of?
Pritha is based out of Bengaluru, India. It's a fantastic city to be a designer in, with a thriving tech scene and a real focus on innovation.
02
What do you specialise in?
Pritha specializes in user experience design with a focus on gamification, turning delightful experiences into tangible financial outcomes. Here are some insights into her focus areas-
Information Architecture: Organizing content intuitively so users can easily find what they need.
User-Centered Design: Tailoring the experience based on specific user needs and behaviors.
Gamified Interactions: Incorporating rewards, challenges, & progression systems that encourage users to return and interact more deeply.
Real-Time Feedback: Providing immediate responses to user actions, whether through, micro-interactions, or visual cues, to keep users informed and engaged.
User Retention & Loyalty: Gamification boosts engagement, reducing churn and increasing customer lifetime value (CLV).
Higher Conversions: Intuitive, enjoyable designs drive product adoption and improve conversion rates.
Business Alignment: Seamless, engaging interactions balance user delight with monetization opportunities.
Information Architecture: Organizing content intuitively so users can easily find what they need.
User-Centered Design: Tailoring the experience based on specific user needs and behaviors.
Gamified Interactions: Incorporating rewards, challenges, & progression systems that encourage users to return and interact more deeply.
Real-Time Feedback: Providing immediate responses to user actions, whether through, micro-interactions, or visual cues, to keep users informed and engaged.
User Retention & Loyalty: Gamification boosts engagement, reducing churn and increasing customer lifetime value (CLV).
Higher Conversions: Intuitive, enjoyable designs drive product adoption and improve conversion rates.
Business Alignment: Seamless, engaging interactions balance user delight with monetization opportunities.
03
Do you take project-based work for new startups?
Yes! Pritha helps startups build strong design foundations with user-centered interfaces and a clear visual identity—crafting products that are as functional as they are beautiful. I’ve found that early-stage design work for startups thrives when the focus is on three key things:
- Understanding the Problem Space: This involves diving deep into your user base and mapping out clear user journeys. It’s all about uncovering the ‘why’ behind the product idea.
-Prioritizing MVP Features: For startups, it’s crucial to focus on the most impactful features for the Minimum Viable Product. This ensures we deliver value early while leaving room for iteration.
-Building Scalable Systems: While speed is essential, setting up scalable design systems and clear workflows ensures the product can grow without hitting bottlenecks.
- Understanding the Problem Space: This involves diving deep into your user base and mapping out clear user journeys. It’s all about uncovering the ‘why’ behind the product idea.
-Prioritizing MVP Features: For startups, it’s crucial to focus on the most impactful features for the Minimum Viable Product. This ensures we deliver value early while leaving room for iteration.
-Building Scalable Systems: While speed is essential, setting up scalable design systems and clear workflows ensures the product can grow without hitting bottlenecks.
04
Your favourite Game?
Overcooked 2!
It 'a masterclass in experience design & gamification.
Cooperative Chaos: It's a frantic and hilarious co-op experience. Working with (or against!) friends to navigate kitchens, prepare dishes, and avoid disaster can be a ton of fun, especially for people who enjoy social gaming.
Challenge and Progression: Overcooked 2 offers a steady increase in difficulty as you progress through levels. Mastering the mechanics and completing increasingly complex kitchens can be very rewarding.
Over-the-top Action: The game throws a lot of wacky situations and ingredients your way, from fires and earthquakes to throwing rats into pot washers. This chaotic energy can be a lot of fun for players who enjoy a bit of absurdity.
It 'a masterclass in experience design & gamification.
Cooperative Chaos: It's a frantic and hilarious co-op experience. Working with (or against!) friends to navigate kitchens, prepare dishes, and avoid disaster can be a ton of fun, especially for people who enjoy social gaming.
Challenge and Progression: Overcooked 2 offers a steady increase in difficulty as you progress through levels. Mastering the mechanics and completing increasingly complex kitchens can be very rewarding.
Over-the-top Action: The game throws a lot of wacky situations and ingredients your way, from fires and earthquakes to throwing rats into pot washers. This chaotic energy can be a lot of fun for players who enjoy a bit of absurdity.