Primary Responsibilities
1. Product Strategy & Monetization Design: Monetization had to be opt-in and fun without making the game feel like a "pay-to-win" experience.
2. Thematic & Visual Design: Led the creative direction, incorporating cultural storytelling into the card pack illustrations.
3. Tier System: Defined a tiered reward system that balanced player progression, engagement incentives, and monetization goals.
4. Heuristic & Competitive Analysis: Studied retention mechanics in other real-money and F2P (free-to-play) games, applying learnings tailored to Rummy’s audience.
5. UX & Interaction Design: Ensured the reward experience was seamless, celebratory, and intuitive, making daily logins feel rewarding, not forced.
6. Trust: Built trust with KYC verification & win stats
7. Fair play: Reinforced fairness by showcasing opponent stats & skill-based matchmaking
8. Engaement: Drove cross-game engagement by showcasing other games played
2. Thematic & Visual Design: Led the creative direction, incorporating cultural storytelling into the card pack illustrations.
3. Tier System: Defined a tiered reward system that balanced player progression, engagement incentives, and monetization goals.
4. Heuristic & Competitive Analysis: Studied retention mechanics in other real-money and F2P (free-to-play) games, applying learnings tailored to Rummy’s audience.
5. UX & Interaction Design: Ensured the reward experience was seamless, celebratory, and intuitive, making daily logins feel rewarding, not forced.
6. Trust: Built trust with KYC verification & win stats
7. Fair play: Reinforced fairness by showcasing opponent stats & skill-based matchmaking
8. Engaement: Drove cross-game engagement by showcasing other games played
Challenges
1. Monetization & Growth: Ensuring IAPs Felt Valuable Without Disrupting the core gameplay. Monetization had to be opt-in and fun, without making the game feel like a "pay-to-win" experience.
2. Player Retention: Driving retention without making Daily Rewards a Grind, encouraging and instilling habitual play within both low-rollers (casual players) and high-stakes competitive players while reinforcing players to stay engaged in the game itself. Explore dynamic daily tasks that encourage diverse gameplay (e.g., trying new formats, competing in leaderboards) instead of repetitive login bonuses
3. Fairplay Trust Perception: Designing for real-money gaming is challenging when it comes to building trust amongst a large player base with skepticism around bot play & unfair matchmaking leading to churn. Aligning the game integrity standards and ensuring players felt safe to engage in higher-stakes games.
2. Player Retention: Driving retention without making Daily Rewards a Grind, encouraging and instilling habitual play within both low-rollers (casual players) and high-stakes competitive players while reinforcing players to stay engaged in the game itself. Explore dynamic daily tasks that encourage diverse gameplay (e.g., trying new formats, competing in leaderboards) instead of repetitive login bonuses
3. Fairplay Trust Perception: Designing for real-money gaming is challenging when it comes to building trust amongst a large player base with skepticism around bot play & unfair matchmaking leading to churn. Aligning the game integrity standards and ensuring players felt safe to engage in higher-stakes games.
The project has 3 Parts — 👇🏽 Tap to skip to a specific part here