Rummy

Senior Product Designer on

MPL Rummy

Design Note

UX solution for IAPs in the form of card packs, themes, & cosmetic throwables; improving overall growth in player-base

UX Design

Visual Design

Gaming

Client

Mobile Premier League

Industry

Real Money Gaming
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What is MPL Rummy?

MPL Rummy is a one-stop platform for India's most popular card game, offering a seamless and engaging experience for players of all skill levels. As part of the MPL team, I contributed to enhancing the product by introducing In-App Purchases (IAPs), including card packs, themes, and cosmetic throwables. These additions aimed to elevate player engagement, personalization, and overall satisfaction.

Objectives

• Enhance player retention and engagement through customizations.

• Increase revenue via IAPs by introducing monetization strategies aligned with user preferences.

• Foster a vibrant and competitive community by offering compelling cosmetic upgrades.

Design Solutions

• User-Centric Customizations: Designed visually appealing card packs and themes tailored to Indian cultural aesthetics and player preferences.
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• Interactive Throwables: Created fun, shareable cosmetic throwables to amplify the multiplayer experience.
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• Gamified Monetization: Incorporated gamification elements to encourage users to explore and purchase IAPs.

Project Impact

16%

growth in player retention within six months of introducing IAPs.

Revenue boost, contributing significantly to the product's monetization strategy

34%

Increased active user base, driven by improved engagement and personalization options.

Key Takeaways

This project showcased the impact of thoughtful delight & strategic monetization on user satisfaction and product growth. By combining user insights with creative solutions, MPL Rummy transformed into a more engaging and profitable platform.