• Player conversion in F2P to Pro. • Redesigning the user experience of a F2P app following Google Play-store guidelines. • Exploring new formats for the casual game user base. • Building and linking in-app wallet flow to MPL Pro wallet.
Challenges
1. Monetisation & Growth 2. Player Retention 3. Trust Perception 4. Player Engagement
Facelift
What is Ludo?
Ludo is a classic strategy board game that 2-4 players play individually or in partnership. Ludo originates in the Indian game, Pachisi, played around the 6th century. It is a viral game played widely across the globe.
