Senior Product Designer on
MPL Rummy
MPL Rummy Project cover.
Design Note
UX solution for IAPs in the form of card packs, themes, & cosmetic throwables; improving overall growth in player-base
UX Design
Visual Design
Gaming
Industry
Real Money Gaming
What is MPL Rummy?
MPL Rummy is a one-stop platform for India's most popular card game, offering a seamless and engaging experience for players of all skill levels. Rummy is a group of games related by the feature of matching cards of the same rank or sequence & same suit.

As part of the MPL team, I contributed to enhancing the product by introducing In-App Purchases (IAPs), including card packs, themes, and cosmetic throwables. These additions aimed to elevate player engagement, personalization, & overall satisfaction.
Primary Responsibilities
Monetization & Growth – Designed & implemented customizable IAP offerings, including card packs, themes, and cosmetic throwables, enabling personalized gameplay experiences.

Building Trust & Player Confidence – Focused on intuitive and transparent transactions, reinforcing trust in the platform and encouraging players to engage more confidently in real-money gameplay.

Fostering a Competitive & Vibrant Community – Introduced visually engaging events and cosmetic upgrades, incentivizing participation and enhancing the social dynamics of the game. This initiative successfully bridged personalization with monetization, strengthening MPL Rummy’s engagement ecosystem while driving sustainable revenue growth.
Project Impact
16%
growth in player retention within six months of introducing IAPs.
8%
Revenue boost, contributing significantly to the product's monetization strategy
34%
Increased active user base, driven by improved engagement and personalization options.
Design Solutions
User-Centric Customizations: Designed visually appealing card packs and themes tailored to Indian cultural aesthetics and player preferences.

Interactive Throwable: Created a fun, shareable cosmetic throwable to amplify the multiplayer experience.

Gamified Monetization: Incorporated gamification elements to encourage users to explore and purchase IAPs.

Monetization & Growth - Card packs, themes, throwables
Trust perception -  Player Stat for transparency and credibility and addressing tickets related to bots and unauthorised players
Improved User Experience - Gameview restructure
Leaderboard formats for Rummy IPs
Rummy IPs like Rummy Carnival
Key Takeaways
This project showcased the impact of thoughtful delight & strategic monetization on user satisfaction and product growth. By combining user insights with creative solutions, MPL Rummy transformed into a more engaging and profitable platform.
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Ludo Game project cover.